PPC Campaign Services
B2B PPC done poorly is one of the fastest ways to burn marketing budget — and most generic agencies treat B2B campaigns like e-commerce. Our PPC Campaign Services apply B2B-specific bidding, audience and conversion strategies across Google, Bing, LinkedIn and Meta, with weekly optimization tied to pipeline rather than clicks. Cost-per-qualified-lead consistently drops 30–50% in the first quarter compared to typical agency setups.
Live · verified dataWhat’s inside the PPC Campaign Services?
Our ppc campaign services is a done-for-you program run by operators who have carried a quota — from setup through weekly revenue review, we own the delivery. Programs integrate with Salesforce, HubSpot, Marketo, Outreach and Salesloft for end-to-end attribution.
Senior B2B operators handle strategy, execution and reporting under one accountable team. Weekly performance reviews tie every touchpoint to qualified pipeline and closed-won revenue — not just opens and clicks.
Engagements are scoped on day one with a written brief that locks success metrics, target volumes and exclusion rules. You'll know exactly what you're getting and what the program will cost before any work starts.
Every campaign runs against the same 180M+ verified B2B universe and the same compliance posture (GDPR, CCPA, CAN-SPAM, TCPA, CASL, DNC). No black-box vendor lists, no surprise compliance gaps.
We work across every major B2B platform — Google Ads, LinkedIn, Meta and Bing — plus dedicated email infrastructure and direct-dial calling. One vendor, one source of truth, one accountable team.
Every record is permission-based, re-verified at the moment of delivery, and filtered through regional compliance rules — so your campaigns land clean and deliverable.
What you can expect
The outcomes our clients consistently see from this program.
- Dedicated operator leading your program
- Weekly revenue review + reporting
- CRM native (Salesforce / HubSpot)
- Scale up or pause any time
A closer look at our PPC Campaign Services.
Every engagement starts with a comprehensive audit of your current spend — surfacing wasted keywords, mismatched audiences, broken tracking and missed conversion opportunities. We then build a B2B-specific strategy: search campaigns capturing high-intent buyers, LinkedIn programs targeting precise titles and accounts, retargeting flows for content readers, and conversion-optimized landing pages built in-house. All ad creative and copy are produced as part of the engagement.
Optimization happens weekly — not monthly like most agencies — with bids, keywords, audiences and creative refined based on pipeline data flowing back from your CRM. Reports tie spend through to qualified leads, opportunities and closed-won revenue so you can see exactly where every dollar lands. Most clients work with us at $10K+/month in paid spend, the threshold where B2B PPC becomes an efficient channel.
Ready to scope a PPC Campaign engagement? Talk to a real operator — you'll get a written scope, a sample of 25–50 verified records, and a confirmed delivery date within one business day.
Built to deliver — or it ships back free.
95%+ deliverability
Every record re-verified at the moment of request.
Multi-source verified
Cross-referenced across 40+ public and proprietary sources.
Compliance baked in
GDPR, CCPA and CAN-SPAM applied automatically.
Delivered in 48 hours
Most lists ship same day. Full ICP builds in 48 business hours.
Built for modern revenue teams
Own a number? This is built for you.
SDR, AE and RevOps teams we work with daily.
10-person teams to Fortune 500 revenue orgs.
White-label delivery available.
How Our PPC Campaign Works?
A repeatable, transparent workflow that gets your data production-ready — fast.
- 01
Account audit & strategy
We audit current spend, identify waste and build a B2B-specific channel and bidding strategy.
- 02
Build & launch
Campaigns are built across Google, Bing, LinkedIn and Meta — creative, landing pages and conversion tracking all included.
- 03
Optimize weekly
Bids, keywords, audiences and creative tested and refined weekly based on pipeline data — not just CTR.
- 04
Report to pipeline
Weekly reports tie spend through to sales-qualified leads and closed-won revenue, not just clicks.
How Can It Benefit Your Business?
Cleaner data isn't the goal — measurable revenue impact is. Here's what changes when this layer is fixed.
Lower cost per qualified lead
B2B-specific bidding and audience strategies typically cut cost-per-qualified-lead 30–50% versus generic agency setups.
Faster optimization
Weekly hands-on optimization beats the typical monthly agency cycle by a wide margin.
Pipeline-tied reporting
See spend, leads, opportunities and closed-won in one report — not three disconnected dashboards.
Cross-channel coordination
Search, social and display strategies coordinate instead of competing for the same buyer.
Types of PPC Campaign We Provide
Choose a single service or combine them into an end-to-end data program — we tailor scope to your stack and ICP.
Google Ads (Search)
Intent-driven search campaigns capturing prospects actively researching.
LinkedIn Ads
B2B-targeted social campaigns reaching titles, industries and companies precisely.
Bing / Microsoft Ads
Often-overlooked B2B channel with strong enterprise demographics and lower CPCs.
Meta Ads (Facebook & Instagram)
Reach decision-makers in their personal feeds with retargeting and lookalikes.
YouTube / Video Ads
Top-of-funnel awareness and product education through video formats.
Retargeting Programs
Cross-platform retargeting to re-engage website visitors and content readers.
What Makes Our PPC Campaign Unique?
How Data Is Sourced and Verified?
Every record on this list passes through a four-stage compile-and-verify process before delivery.
- 01
Multi-source compile
Records are aggregated from public business directories, professional networks, permissioned partner feeds and proprietary research signals.
- 02
Email & phone verification
Every email is SMTP-verified and every phone is HLR-validated at the moment of delivery — not at last refresh.
- 03
Tele- & manual verification
A sample of records on every list is human-verified by trained agents to confirm role, employer and contact accuracy.
- 04
Suppression & dedupe
Opt-out, DNC and bounce suppression are applied before delivery, with multi-key dedupe to ensure clean ingestion into your CRM.
Data Privacy Compliance Framework
Every record on this list is filtered through global and region-specific privacy regulations before it ever reaches you.
GDPR & UK GDPR
Lawful-basis framework with documented legitimate-interest balancing tests for EEA and UK business contacts.
CCPA / CPRA
California Consumer Privacy Act compliance with opt-out routing and verifiable consumer request handling.
CAN-SPAM Act
Sender identification, opt-out support and physical address compliance applied to every record.
TCPA & DNC
Phone records scrubbed against the National DNC Registry and applicable state-level DNC lists.
CASL (Canada)
Canadian Anti-Spam Legislation applied to all Canadian contacts before delivery.
Internal controls
Encryption in transit (TLS 1.2+) and at rest (AES-256), least-privilege access, signed DPAs and SOC 2-aligned controls.
Data Sources
We never rely on a single source. This list is compiled and cross-validated from the channels actually trusted in this category.
Who Can Use Our PPC Campaign?
What every PPC Campaign delivers
Every order ships with the same operating standard — built to drop into your stack, run a quarter cleanly and stand up to scrutiny from procurement, legal and finance.
Multi-source verification
Each record is cross-validated against partner directories, public filings, professional networks and our proprietary B2B graph. Email validity, phone reachability and role accuracy are checked at the moment of delivery, not at last refresh.
CRM-ready format
Lists ship as a clean CSV plus optional direct sync into Salesforce, HubSpot, Outreach, Salesloft, Pipedrive and Apollo. Field mapping is preserved so your sequences trigger without manual cleanup or re-mapping.
Compliance posture, documented
GDPR, UK GDPR, CCPA/CPRA, CAN-SPAM, CASL, TCPA and DNC checks are applied before delivery. We sign DPAs on request and provide written compliance documentation suitable for procurement and legal review.
Replacement guarantee
Any record that hard-bounces, is unreachable or has a verified role mismatch is replaced free of charge for 90 days. The guarantee is unconditional — no support tickets, no proof required beyond the bounce log.
Continuous refresh
B2B contacts decay roughly 30% per year. We re-verify every record continuously against role-change signals, employer changes and tech-stack movement, so a list licensed in Q1 still routes pipeline cleanly in Q4.
Named operator support
Every engagement is owned by one named operator from brief to closed-won. No SDR routing, no ticket queue, no handoff — just a real person who has carried a quota and replies within one business day.
The PPC Campaign at a glance
We measure every list against the same operating benchmarks. These are the numbers B2B Leo holds itself to on every order.
From ICP brief to live campaign in 7 business days.
Every engagement runs on the same four-step cadence — scoped on day one, delivered by day seven, measured to closed-won every week after that.
- 01
Day 1 · Brief & scope
30-minute ICP call with a real operator (not an SDR). We lock titles, geographies, tech-stack filters, exclusion rules and suppression lists. You leave the call with a written scope and a confirmed delivery date.
- 02
Day 2–4 · Build & verify
Multi-source compile against our 180M+ B2B graph, then tele-verification on a statistically valid sample, SMTP validation on every email and phone-line testing on every direct dial. Suppression and dedupe run last.
- 03
Day 5–7 · Load & launch
Delivered as a clean CSV plus optional direct push into Salesforce, HubSpot, Outreach or Salesloft. Field mapping preserved. Sequences kick off the same day we deliver — no manual cleanup needed.
- 04
Ongoing · Measure to revenue
Weekly revenue review with one named operator. Bounces and role mismatches are replaced free of charge for 90 days. Performance is reported against pipeline and closed-won, not opens or clicks.
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Learn moreCommon questions about PPC Campaign Services.
Can’t find yours? Email the team — we usually reply within the hour.
What's the minimum monthly ad spend?
We typically work with budgets starting at $10K/month in paid spend. Below that, paid PPC is rarely an efficient B2B channel — we'd recommend other approaches.
Do you do landing pages and creative?
Yes. We build conversion-optimized landing pages and write/design all ad creative as part of the engagement.
How is success measured?
Pipeline-tied KPIs — qualified leads, opportunities created, pipeline influenced, closed-won — not just CPC and CTR.
Can you take over an existing account?
Yes. We audit your current setup, identify wins and waste, and migrate management without dropping live campaigns.
Let's build a pipeline you can actually close.
Tell us your ICP, your goals, and one painful bottleneck. We'll come back with a concrete 30-day plan — no pitch deck, no pressure.