B2B Matching Services
Matching audiences across systems and channels is the unsung superpower of modern B2B revenue. Match a target account list against our 180M+ universe and you discover every contact at those accounts. Match a churned customer list and you find where former champions work today. Match a CRM list for paid social and your CPMs drop while reach goes up. Our B2B Matching Services power all of it from one platform.
Live · verified dataWhat’s inside the B2B Matching Services?
B2B Matching Services turns your existing records into clean, routable, bookable pipeline. Upload your file or stream records in real time; we return enriched, deduped, verified contacts ready for your reps.
We integrate natively with Salesforce, HubSpot, Microsoft Dynamics, Marketo and Pardot — pushing cleaned, enriched and verified records directly into your stack so your team operates from a single source of truth.
Processing is batch or real-time, depending on your needs — bulk file appends typically turn around in 24-48 hours, and real-time API calls return enriched records in under 250ms for live workflows like form-fill enrichment or lead routing.
Every output is delivered with a clear provenance audit — which sources contributed which fields, when each field was last verified, and the confidence score behind each enrichment — so your data team can defend the inputs in any internal review.
Every record is multi-source verified across our 180M+ universe and 40+ public and proprietary data signals, with continuous refresh available so the data ages with the market rather than against it.
Every record is permission-based, re-verified at the moment of delivery, and filtered through regional compliance rules — so your campaigns land clean and deliverable.
What you can expect
The outcomes our clients consistently see from this program.
- Match rate 95%+ on typical files
- Batch or real-time API
- Confidence scoring per record
- Ongoing refresh optional
A closer look at our B2B Matching Services.
We run multi-key matching — email, domain, name+company, fuzzy matching, LinkedIn URL — against our verified B2B universe, then return matched records enriched with firmographics, tech stack, verified contact data and role information. Privacy-sensitive customers can run on hashed-PII match patterns. We sign DPAs on request and support full audit trails for compliance-heavy environments like financial services and healthcare.
Typical match rates run 70–95% on well-formed B2B files, with email-based matches highest and fuzzy matches lower but still strong because of our confidence scoring. Match-ready audience files are delivered formatted for LinkedIn Matched Audiences, Meta Custom Audiences, Google Customer Match, X and TikTok — optimized to each platform's hashing and field requirements so match rates land at the upper end of what's possible.
Ready to scope a B2B Matching engagement? Talk to a real operator — you'll get a written scope, a sample of 25–50 verified records, and a confirmed delivery date within one business day.
Built to deliver — or it ships back free.
95%+ deliverability
Every record re-verified at the moment of request.
Multi-source verified
Cross-referenced across 40+ public and proprietary sources.
Compliance baked in
GDPR, CCPA and CAN-SPAM applied automatically.
Delivered in 48 hours
Most lists ship same day. Full ICP builds in 48 business hours.
Built for modern revenue teams
Own a number? This is built for you.
SDR, AE and RevOps teams we work with daily.
10-person teams to Fortune 500 revenue orgs.
White-label delivery available.
How Our B2B Matching Works?
A repeatable, transparent workflow that gets your data production-ready — fast.
- 01
Share your file or audience
Upload the file you want matched — typically a list of accounts, contacts, prospects or churned customers.
- 02
Match against 180M+ records
We run multi-key matching (email, domain, name+company, fuzzy logic) against our verified B2B universe.
- 03
Enrich the matched output
Matched records are returned with firmographics, contact roles, tech stack and verified contact data attached.
- 04
Activate across channels
Use the matched audience for ABM, paid social, retargeting, outbound or lookalike modeling.
How Can It Benefit Your Business?
Cleaner data isn't the goal — measurable revenue impact is. Here's what changes when this layer is fixed.
Higher audience match rates
Better matching on LinkedIn, Meta and Google audiences means lower CPMs and higher reach.
ABM target list expansion
Identify all the contacts at every account in your ICP — not just the ones already in your CRM.
Recover churned customers
Match churned accounts against current employer data to find where former champions are now.
Cleaner attribution
Matching pre- and post-campaign audiences clarifies which accounts actually engaged and converted.
Types of B2B Matching We Provide
Choose a single service or combine them into an end-to-end data program — we tailor scope to your stack and ICP.
Account Matching
Match company names and domains against our verified account universe.
Contact Matching
Match individual contacts by email, name+company or LinkedIn URL.
Audience Match for Paid Media
Prepare match-rate-optimized lists for LinkedIn, Meta, Google and TikTok audience uploads.
Lookalike Modeling
Use your best customers as seed audiences to identify thousands of similar accounts.
Reverse Match
Start with an unknown identifier (cookie, IP, IDFA) and resolve back to a known business contact.
Custom Match Projects
Bespoke matching with confidence thresholds, fuzzy logic and human review for complex datasets.
What Makes Our B2B Matching Unique?
How Data Is Sourced and Verified?
Every record on this list passes through a four-stage compile-and-verify process before delivery.
- 01
Multi-source compile
Records are aggregated from public business directories, professional networks, permissioned partner feeds and proprietary research signals.
- 02
Email & phone verification
Every email is SMTP-verified and every phone is HLR-validated at the moment of delivery — not at last refresh.
- 03
Tele- & manual verification
A sample of records on every list is human-verified by trained agents to confirm role, employer and contact accuracy.
- 04
Suppression & dedupe
Opt-out, DNC and bounce suppression are applied before delivery, with multi-key dedupe to ensure clean ingestion into your CRM.
Data Privacy Compliance Framework
Every record on this list is filtered through global and region-specific privacy regulations before it ever reaches you.
GDPR & UK GDPR
Lawful-basis framework with documented legitimate-interest balancing tests for EEA and UK business contacts.
CCPA / CPRA
California Consumer Privacy Act compliance with opt-out routing and verifiable consumer request handling.
CAN-SPAM Act
Sender identification, opt-out support and physical address compliance applied to every record.
TCPA & DNC
Phone records scrubbed against the National DNC Registry and applicable state-level DNC lists.
CASL (Canada)
Canadian Anti-Spam Legislation applied to all Canadian contacts before delivery.
Internal controls
Encryption in transit (TLS 1.2+) and at rest (AES-256), least-privilege access, signed DPAs and SOC 2-aligned controls.
Data Sources
We never rely on a single source. This list is compiled and cross-validated from the channels actually trusted in this category.
Who Can Use Our B2B Matching?
What every B2B Matching delivers
Every order ships with the same operating standard — built to drop into your stack, run a quarter cleanly and stand up to scrutiny from procurement, legal and finance.
Multi-source verification
Each record is cross-validated against partner directories, public filings, professional networks and our proprietary B2B graph. Email validity, phone reachability and role accuracy are checked at the moment of delivery, not at last refresh.
CRM-ready format
Lists ship as a clean CSV plus optional direct sync into Salesforce, HubSpot, Outreach, Salesloft, Pipedrive and Apollo. Field mapping is preserved so your sequences trigger without manual cleanup or re-mapping.
Compliance posture, documented
GDPR, UK GDPR, CCPA/CPRA, CAN-SPAM, CASL, TCPA and DNC checks are applied before delivery. We sign DPAs on request and provide written compliance documentation suitable for procurement and legal review.
Replacement guarantee
Any record that hard-bounces, is unreachable or has a verified role mismatch is replaced free of charge for 90 days. The guarantee is unconditional — no support tickets, no proof required beyond the bounce log.
Continuous refresh
B2B contacts decay roughly 30% per year. We re-verify every record continuously against role-change signals, employer changes and tech-stack movement, so a list licensed in Q1 still routes pipeline cleanly in Q4.
Named operator support
Every engagement is owned by one named operator from brief to closed-won. No SDR routing, no ticket queue, no handoff — just a real person who has carried a quota and replies within one business day.
The B2B Matching at a glance
We measure every list against the same operating benchmarks. These are the numbers B2B Leo holds itself to on every order.
From ICP brief to live campaign in 7 business days.
Every engagement runs on the same four-step cadence — scoped on day one, delivered by day seven, measured to closed-won every week after that.
- 01
Day 1 · Brief & scope
30-minute ICP call with a real operator (not an SDR). We lock titles, geographies, tech-stack filters, exclusion rules and suppression lists. You leave the call with a written scope and a confirmed delivery date.
- 02
Day 2–4 · Build & verify
Multi-source compile against our 180M+ B2B graph, then tele-verification on a statistically valid sample, SMTP validation on every email and phone-line testing on every direct dial. Suppression and dedupe run last.
- 03
Day 5–7 · Load & launch
Delivered as a clean CSV plus optional direct push into Salesforce, HubSpot, Outreach or Salesloft. Field mapping preserved. Sequences kick off the same day we deliver — no manual cleanup needed.
- 04
Ongoing · Measure to revenue
Weekly revenue review with one named operator. Bounces and role mismatches are replaced free of charge for 90 days. Performance is reported against pipeline and closed-won, not opens or clicks.
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Learn moreCommon questions about B2B Matching Services.
Can’t find yours? Email the team — we usually reply within the hour.
What match rate should I expect?
On well-formed B2B files, we typically achieve 70–95% match rates depending on the match key. Email-based matches are highest; name+company fuzzy matches are lower but still strong with our scoring.
Can I use this for LinkedIn or Meta audience uploads?
Yes. We deliver match-ready audience files optimized for LinkedIn Matched Audiences, Meta Custom Audiences and Google Customer Match.
How quickly can you complete a match project?
Most match projects under 50,000 records finish within 24 hours. Enterprise-scale projects (millions of records) typically complete in 3–5 business days.
Is matching done in a privacy-compliant way?
Yes. All matching is performed on encrypted infrastructure with strict access controls. We support hashed-PII match patterns for clients with stricter privacy postures, and we sign DPAs on request.
What inputs do you accept for matching?
Anything you have — corporate emails, domains, company name + state, LinkedIn URLs, phone numbers or hashed identifiers. We'll recommend the best match key based on your source file's completeness.
Can you match an audience for paid social campaigns?
Yes. We build match-ready audiences for LinkedIn, Meta, Google Customer Match, X and TikTok — formatted to each platform's hashing and field requirements so match rates are maximized.
Let's build a pipeline you can actually close.
Tell us your ICP, your goals, and one painful bottleneck. We'll come back with a concrete 30-day plan — no pitch deck, no pressure.